Marketing & E-commerce calculators
ROAS, CPM, CTR, conversion rate, marketplace fees and ad spend.
78 free tools
Most used
A/B Test Sample Size CalculatorKnow how many visitors and days your split test needs before you launchAmazon FBA CalculatorSee your real profit per unit after Amazon referral and FBA feesAmazon KDP Royalty CalculatorSee what you earn per Kindle eBook or paperback sold on Amazon.comConversion Rate CalculatorFind your conversion rate and how many more sales hit your goalCPC CalculatorWork out cost per click plus CTR, CPM and cost per acquisitionCPM CalculatorSolve for CPM, campaign cost or impressions from any two valuesCredit Card Processing Fee CalculatorCompare flat-rate, interchange-plus and tiered pricing for your volumeCredit Card Surcharge CalculatorWork out the surcharge that passes card fees on to customersCTR CalculatorCalculate click-through rate and the clicks needed to hit a targeteBay Fee CalculatorSee eBay final value fees, your payout and real profit on a saleeCPM & RPM CalculatorTurn ad earnings into eCPM, page RPM and a revenue forecastEngagement Rate CalculatorMeasure social engagement rate by followers, reach or impressionsEtsy Fee CalculatorKnow exactly what Etsy keeps and what profit you make per saleMercari Fee CalculatorSee Mercari’s 10% selling fee, your payout and profit on any saleMeta Tag GeneratorBuild SEO, Open Graph and Twitter meta tags ready to paste into your pagePayPal Fee CalculatorSee PayPal’s fee and how much to invoice to receive the full amountPoshmark Fee CalculatorSee Poshmark’s fee, your earnings and real profit on any sale priceROAS CalculatorSee how much revenue every ad dollar brings back — and if it is profitableRobots.txt GeneratorCreate a valid robots.txt with crawl rules, AI bot blocks and your sitemapSales Funnel CalculatorModel visitors to leads to customers, or work back from a revenue goalSchema Markup GeneratorCreate JSON-LD structured data for FAQs, businesses, products and articlesSERP Snippet Preview ToolPreview your title tag and meta description with pixel-width truncationShopify Fee CalculatorSee Shopify plan, card and transaction fees and your profit per orderSocial Media Character CounterCheck posts against X, Instagram, LinkedIn, TikTok, YouTube and Threads limitsSquare Fee CalculatorFind Square’s fee on any payment and how much to charge to cover itStockX Fee CalculatorWork out StockX seller fees, your payout and profit at every seller levelTikTok Shop Fee CalculatorSee TikTok Shop referral fees, affiliate commission and profit per orderUTM Link BuilderBuild clean UTM-tagged campaign links for Google Analytics in secondsVenmo Business Fee CalculatorSee Venmo’s seller and instant transfer fees and what you actually keepYouTube Money CalculatorEstimate daily, monthly and yearly YouTube ad earnings from your views
More marketing & e-commerce tools
A/B Test Significance CalculatorFind out if your variant really won — p-value, confidence and sample sizeAd Budget CalculatorWork backward from a sales goal to the ad spend, clicks and impressions you needAverage Order Value CalculatorCalculate AOV and see how much extra revenue a bigger basket bringsBreak-Even ROAS CalculatorFind the minimum ROAS and maximum CPA your ads can run at without losing moneyCart Abandonment Rate CalculatorMeasure cart abandonment and how much revenue recovery could win backCBM CalculatorWork out cubic meters, freight tons and container fill for any shipmentCost Per Lead CalculatorCompare cost per lead and per qualified lead across your marketing channelsCPA CalculatorFind your cost per acquisition or lead and compare it with its valueCSAT Score CalculatorTurn survey responses into a CSAT score, average rating and CESDepop Fee CalculatorSee Depop processing, boosting and selling fees and your real profitDimensional Weight CalculatorSee whether carriers bill your parcel by size or by scale weightE-commerce Profit CalculatorSee your real profit per order after product, shipping, fees and adsFree Shipping Threshold CalculatorFind the free shipping minimum that protects your profitGRP & Reach Frequency CalculatorConvert between GRPs, reach and frequency, plus CPP and CPMInfluencer Rate CalculatorEstimate a fair price for a sponsored post from followers and engagementKeyword Density CheckerCheck how often your target keyword appears and where it first shows upMarket Share CalculatorWork out market share, relative share and how fast you are gainingMarket Size Calculator (TAM SAM SOM)Size your market bottom-up: TAM, SAM and SOM in one placeOpen Graph Meta Tag GeneratorCreate Open Graph and Twitter card tags so links share with a rich previewPodcast Sponsorship Rate CalculatorPrice pre-, mid- and post-roll podcast ads from downloads and CPMRepeat Purchase Rate CalculatorMeasure repeat customer rate, purchase frequency and days between ordersSales Pipeline Coverage CalculatorCheck if your pipeline is big enough to hit quota, raw and weightedSales Quota CalculatorSet per-rep quotas from a revenue target, attainment and ramp timeSales Velocity CalculatorSee how fast your pipeline turns into revenue — and which lever moves it mostStripe Fee CalculatorWork out Stripe fees and what to charge to receive an exact amountTikTok Money CalculatorEstimate monthly TikTok income from views, brand deals, LIVE gifts and ShopWalmart Marketplace Fee CalculatorReferral fees, WFS fulfillment and storage costs, and your profit per saleWhatnot Fee CalculatorWhatnot commission, payment processing and your payout on every saleAffiliate Earnings CalculatorEstimate affiliate income from traffic, clicks, conversions and commissionBounce Rate CalculatorBounce rate, engagement rate and exit rate from your analytics numbersDirect Mail ROI CalculatorResponse, cost per lead, cost per customer and ROI for a mail campaignEmail Marketing Metrics CalculatorOpen rate, click rate, CTOR, bounces and unsubscribes from one sendEmail Subject Line TesterScore your subject line for length, spam words, caps, emoji and truncationLoyalty Program Cost CalculatorPoints liability, redemption cost, breakage and the ROI of a rewards programMarketing Attribution CalculatorSplit conversion credit across channels with five attribution modelsMarketing Budget CalculatorSet your marketing budget from revenue and split it across channelsMax CPC CalculatorFind the most you can pay per click and still hit your profit targetOrganic Traffic Value CalculatorPut a dollar value on your SEO traffic and see your SEO ROIPatreon Fee CalculatorSee what Patreon keeps and what you actually take home each monthProduct Bundle Pricing CalculatorSet a bundle discount that tempts buyers without wrecking your marginRedirect Generator (.htaccess / Nginx)Turn a list of old and new URLs into ready-to-paste 301 redirect rulesReferral Program ROI CalculatorModel referred customers, reward costs and ROI before you launchShare of Voice CalculatorMeasure your slice of the conversation against up to five competitorsTrade Show ROI CalculatorTurn booth costs and leads into cost per lead, deals and real ROITwitch Revenue CalculatorEstimate monthly Twitch income from subs, Bits, ads and tipsVan Westendorp Price Sensitivity CalculatorFind the acceptable price range and optimal price from survey answersWin Rate CalculatorCalculate your sales win rate and the pipeline needed to hit targetXML Sitemap GeneratorTurn a list of URLs into a valid sitemap.xml in one paste