About the Affiliate Earnings Calculator
This affiliate earnings calculator estimates how much a blog, YouTube channel, newsletter or niche site can earn from affiliate links. It follows the real funnel: visitors see your content, a share click through to the merchant, a share of those buy, and you earn a percentage of the order value or a flat bounty per sale.
Alongside monthly income it reports earnings per click (EPC) — the number affiliate networks use to compare programmes — and RPM, your earnings per 1,000 visitors, which lets you compare affiliate income directly with display ads. A monthly growth rate projects the next 12 months so you can see what a content plan is worth.
Use it to compare programmes (Amazon Associates vs. a higher-commission direct programme), to decide whether a keyword is worth targeting, or to value an affiliate site. Remember that merchant conversion rates, cookie windows and commission rates change, so check your programme terms.
With the default inputs, the monthly affiliate earnings is $160.00. Change any value above to recalculate instantly.
How to use the affiliate earnings calculator
- 1Enter your monthly visitors or video views.
- 2Estimate the share who click an affiliate link (2–10% is common on review content).
- 3Enter the merchant’s conversion rate from your affiliate dashboard.
- 4Choose percentage or flat commission and enter the rate.
- 5Add a monthly growth rate to project the next 12 months.
Formula and method
Monthly visitors are multiplied by the click-through rate to get affiliate clicks, then by the merchant’s conversion rate to get sales. Commission per sale is either the average order value times the commission percentage or a flat bounty. Earnings per click and RPM are derived from the same numbers.
The 12-month projection compounds traffic by the monthly growth rate, assuming click-through, conversion and commission stay constant. Sales are not rounded, because the estimate represents an average month.
- CTR
- Share of visitors who click an affiliate link
- CR
- Share of clicks that purchase
- EPC
- Earnings per click
- RPM
- Revenue per 1,000 visitors
Worked examples
Niche blog with 20,000 monthly visitors
5% of 20,000 visitors click (1,000 clicks) and 4% of those buy (40 sales). At 5% of an $80 order you earn $4 per sale, or $160 a month — an EPC of $0.16 and an RPM of $8. With 3% monthly growth the next 12 months total about $2,271.
Amazon-style programme, higher traffic
50,000 × 8% = 4,000 clicks and 6% convert, giving 240 sales. Each earns 4% of $45 = $1.80, so the month brings $432 and a flat year $5,184.
SaaS bounty of $60 per signup
Only 300 clicks and 6 signups a month, but a $60 bounty makes that $360 — an EPC of $1.20 and an RPM of $36, far above typical display ads. With 5% monthly growth the year totals about $5,730.
Frequently asked questions
How much do affiliate marketers make?+
It depends almost entirely on traffic, niche and commission. With the same 20,000 visitors, 5% click-through and 4% conversion, a 5% commission on $80 orders earns $160 a month, while a $60 software bounty earns $2,400 — which is why programme choice matters as much as traffic.
What is a good EPC?+
EPC varies by programme, but retail programmes often run from a few cents to about $0.50 per click, while software and financial products with large bounties can exceed $1–$5. Compare EPC rather than commission rate when choosing programmes.
What is a typical affiliate conversion rate?+
Many merchants convert roughly 1–5% of affiliate clicks, with strong brands and warm, buyer-intent traffic converting higher. Your affiliate dashboard reports the real figure for each programme.
What is RPM in affiliate marketing?+
RPM is revenue per 1,000 visitors or pageviews. It lets you compare affiliate income with display advertising and decide which monetisation to prioritise on a given page.
Do I need to disclose affiliate links?+
Yes. The US FTC requires a clear and conspicuous disclosure when you earn commission from links, and programmes such as Amazon Associates require specific disclosure wording too.